Monthly Archives: July 2010

Time To Move From “Point of Sale” To “Point of Convenience” Marketing

Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.
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Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Organic Marketing

Organic Marketing is the harmony between the customer experience and your business objectives so sympathetic and well integrated they become part of a unified, interrelated composition.

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Posted in Advertising, Business Development, consumer goods, financial services, Marketing, Medical technology, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Be Obsessed With Your Company, But Don’t Let Your Love Of It Blind You

Obession in business means focus, energy, commitment, and with the best of the obessed, objectivity. Love means never having to say your sorry for the last product revision. Continue reading

Posted in Advertising, Business Development, consumer goods, financial services, Marketing, Medical technology, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Leave a comment