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Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
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So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading
So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading
A fatal flaw we have as humans is we know what we mean … and make the leap of faith others know what we mean. Many companies have perished from that jump. Continue reading