Lady Gaga Marketing 1O1

Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today.  They base it on five simple things:

Lady Gaga

  1. You have to have the goods – gimmicks-only won’t do.  Lady Gaga is an exceptionally talented pianist/musician who writes all of her songs.  She wasn’t created by a record label or a producer, she told them what she was going to do and how she’d do it.
  2. Nothing is more important to her than customers/fans because without them everything else is irrelevant. In a recent Vanity Fair article she said,  “How could I possibly be better for you?  That’s all I keep thinking: I just want to be better for you.” She is the record holder with 32 million Facebook friends.
  3. Have a plan.  Nothing she does is thoughtless.  The more spontaneous she seems, the clearer it is her actions are well planned.
  4. Deliver on the Brand promises. This is the seed that grows trust to create the product/customer bond. Lady Gaga is Lady Gaga everywhere, always.
  5. Be bold; very bold.   With all the noise and distraction in the marketplace, your messages have to stand out.
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About bobcouch

Bob Couch is the president of OROGEN Marketing in Menlo Park, CA. During his almost 30 year career he has worked with some the the biggest brands in the world, and several Silicon Valley startups. OROGEN Marketing provides a comprehensive set of marketing tools to help their clients grow big, and bigger.
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