Social Media – One Big Trade Show?

Ever get the feeling that social media is turning into one big trade show …  you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.  It’s great to have friends and followers, but customers pay the bills.So if you are living the 90/10 experience, what can you do?  Here are a couple of ideas, and I’d love to hear more:

  • First, have a plan with specific objectives, both quantitative and qualitative;
  • As with any good trade show, send special invitations to your customers, current and potential, to your booth (sites);
  • Be bold; with hundreds of booths or millions of sites, find a way to stand out;
  • With the invitation, make sure they know it’s a good use of their time if they visit;
  • Eye candy is nice, but real customers come for knowledge/deals/rewards/ etc.;
  • Give them a reason to return, and let them know when they should and how often;
  • Make it easy to close them on the spot; time and distance create distraction and disinterest;
  • Let them know where else you can be found that better fits their schedule or interests;
  • Make them know you appreciate their business;
  • Measure your results, and then adopt or adapt.

As a colleague in the Advertising business used to say about trade shows, “If you can’t make a sale, at least make a friend!”

About bobcouch

Bob Couch is the president of OROGEN Marketing in Menlo Park, CA. During his almost 30 year career he has worked with some the the biggest brands in the world, and several Silicon Valley startups. OROGEN Marketing provides a comprehensive set of marketing tools to help their clients grow big, and bigger.
This entry was posted in Advertising, Business Development, consumer goods, eCommerce, Marketing, Orogen, Public Relations, social media, Solar energy, startups, Uncategorized and tagged , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s