Monthly Archives: November 2010

Developing Uncommon Vision

Creativity is seeing common things in uncommon ways.  It’s that simple.  It’s that hard. Close-up of James’ eye  So, how do you learn to see common things in uncommon ways, particularly regarding your marketing efforts? First, deconstruct whatever you’re focusing … Continue reading

Posted in creativity, Marketing | Tagged , , | 1 Comment

Propellers Or Anchors: What’s Attached To Your Marketing?

Propellers and anchors have specific and opposite functions: One is designed to move you, and the other is designed to hold you in place.  Being held in place is not necessarily bad, but it is not moving you ahead. Sometimes … Continue reading

Posted in Advertising, marketing plan, Orogen, Public Relations | Tagged , , , , , , , , , , , | Leave a comment

Sand Castle Marketing And How To Avoid It

A client of mine, Dana Barciz, recently used a phrase I haven’t heard before:  Sand Castle Marketing.  Sand Castle Marketing is when you build a beautiful marketing plan, and the wave of budget concern/re-prioritization washes ashore and sweeps away a … Continue reading

Posted in Advertising, budget, management, Marketing, marketing plan, Uncategorized | Tagged , , , , | 6 Comments