Category Archives: creativity

Add Understanding To Truth

Let’s start with truth.  It’s a wonderful, unavoidable, exhilarating, depressing, freeing, and confining thing … and most important as a marketer, it will always find a way to surface.  So begin by acknowledging exactly what your products and services are; … Continue reading

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Developing Uncommon Vision

Creativity is seeing common things in uncommon ways.  It’s that simple.  It’s that hard. Close-up of James’ eye  So, how do you learn to see common things in uncommon ways, particularly regarding your marketing efforts? First, deconstruct whatever you’re focusing … Continue reading

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