Category Archives: Mobile Payments

Eight Principles of Fault-Line Marketing

If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”.  For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading

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To Be A Great Marketer, Be A Great Client

If you believe just paying your marketing agency is enough to get their best, then you’ve probably not learned how to be a great client, and you’ve never achieved your company’s full marketing potential. Continue reading

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What Would Marshall McLuhan Say?

I’m interested in how social media impacts the way the world “shows up” for people, and how that dictates/affects their behavior in it. Continue reading

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Impact Customer Behavior By Gain, Pain, Or Rules Change

Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
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Consumers Are Becoming Numb And Numb-er: What To Do

So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

10 Observations About The Great Depression That May Apply To The Great Recession

So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Time To Move From “Point of Sale” To “Point of Convenience” Marketing

Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.
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Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment