Category Archives: software-as-a-service

A Client’s Bill Of Rights

I’ve written about what it takes to be a great client .  Here is a list of 15 “Rights” you, as the client,  should expect from a great marketing agency.  This is also a way to tell if you are … Continue reading

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Consumers Are Becoming Numb And Numb-er: What To Do

So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading

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10 Observations About The Great Depression That May Apply To The Great Recession

So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading

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If You Don’t Feel You Are Over-Communicating, You’re Probably Under-Communicating

A fatal flaw we have as humans is we know what we mean … and make the leap of faith others know what we mean. Many companies have perished from that jump. Continue reading

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Time To Move From “Point of Sale” To “Point of Convenience” Marketing

Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.
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Organic Marketing

Organic Marketing is the harmony between the customer experience and your business objectives so sympathetic and well integrated they become part of a unified, interrelated composition.

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Be Obsessed With Your Company, But Don’t Let Your Love Of It Blind You

Obession in business means focus, energy, commitment, and with the best of the obessed, objectivity. Love means never having to say your sorry for the last product revision. Continue reading

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