Category Archives: startups

A Client’s Bill Of Rights

I’ve written about what it takes to be a great client .  Here is a list of 15 “Rights” you, as the client,  should expect from a great marketing agency.  This is also a way to tell if you are … Continue reading

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Eight Principles of Fault-Line Marketing

If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”.  For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading

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Social Media – One Big Trade Show?

Ever get the feeling that social media is turning into one big trade show … you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.
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Lady Gaga Marketing 1O1

Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today. Continue reading

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Impact Customer Behavior By Gain, Pain, Or Rules Change

Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
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Consumers Are Becoming Numb And Numb-er: What To Do

So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

10 Observations About The Great Depression That May Apply To The Great Recession

So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment