Category Archives: startups
Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading
So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading
A fatal flaw we have as humans is we know what we mean … and make the leap of faith others know what we mean. Many companies have perished from that jump. Continue reading
Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.