Category Archives: Uncategorized

So, How Do You Start With The End In Mind?

Every business consultant worth his salt will tell you to start your planning with the end in mind. (See Chris Brogan) “The easiest way to solve a maze,” they say, “is to start at the end.”  Truer words were never … Continue reading

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Sand Castle Marketing And How To Avoid It

A client of mine, Dana Barciz, recently used a phrase I haven’t heard before:  Sand Castle Marketing.  Sand Castle Marketing is when you build a beautiful marketing plan, and the wave of budget concern/re-prioritization washes ashore and sweeps away a … Continue reading

Posted in Advertising, budget, management, Marketing, marketing plan, Uncategorized | Tagged , , , , | 6 Comments

Menu For A Successful TV Commercial Or Short Video

We’ve all seen :30 second epic TV spots that cost millions to produce but don’t do much for the brand.  If you want to avoid that fate, and have the best results (sales/brand building) for your advertising/video, then here are … Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, organic, Orogen, siliconvalley, social media, Solar energy, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Social Media – One Big Trade Show?

Ever get the feeling that social media is turning into one big trade show … you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.
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Lady Gaga Marketing 1O1

Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today. Continue reading

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10 Observations About The Great Depression That May Apply To The Great Recession

So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Time To Move From “Point of Sale” To “Point of Convenience” Marketing

Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.
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Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment