Every business consultant worth his salt will tell you to start your planning with the end in mind. (See Chris Brogan) “The easiest way to solve a maze,” they say, “is to start at the end.” Truer words were never … Continue reading
A client of mine, Dana Barciz, recently used a phrase I haven’t heard before: Sand Castle Marketing. Sand Castle Marketing is when you build a beautiful marketing plan, and the wave of budget concern/re-prioritization washes ashore and sweeps away a … Continue reading
So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading
Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.