Tag Archives: advertising

Add Understanding To Truth

Let’s start with truth.  It’s a wonderful, unavoidable, exhilarating, depressing, freeing, and confining thing … and most important as a marketer, it will always find a way to surface.  So begin by acknowledging exactly what your products and services are; … Continue reading

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Developing Uncommon Vision

Creativity is seeing common things in uncommon ways.  It’s that simple.  It’s that hard. Close-up of James’ eye  So, how do you learn to see common things in uncommon ways, particularly regarding your marketing efforts? First, deconstruct whatever you’re focusing … Continue reading

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Propellers Or Anchors: What’s Attached To Your Marketing?

Propellers and anchors have specific and opposite functions: One is designed to move you, and the other is designed to hold you in place.  Being held in place is not necessarily bad, but it is not moving you ahead. Sometimes … Continue reading

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Menu For A Successful TV Commercial Or Short Video

We’ve all seen :30 second epic TV spots that cost millions to produce but don’t do much for the brand.  If you want to avoid that fate, and have the best results (sales/brand building) for your advertising/video, then here are … Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, organic, Orogen, siliconvalley, social media, Solar energy, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Eight Principles of Fault-Line Marketing

If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”.  For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading

Posted in Advertising, consumer goods, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, social media, software, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Social Media – One Big Trade Show?

Ever get the feeling that social media is turning into one big trade show … you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.
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Lady Gaga Marketing 1O1

Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today. Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, organic, Orogen, Public Relations, renewable energy, social media, software, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment