Tag Archives: marketing

Don’t Let Your Opinion Overly Influence Your Judgment

Your opinions are subjective, based on various forms of input, i.e. physical, emotional, intellectual, etc.  Sometimes, after many years of creating marketing strategies and executing marketing plans, you feel you’ve attained the rank of expert, and believe that you know … Continue reading

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Add Understanding To Truth

Let’s start with truth.  It’s a wonderful, unavoidable, exhilarating, depressing, freeing, and confining thing … and most important as a marketer, it will always find a way to surface.  So begin by acknowledging exactly what your products and services are; … Continue reading

Posted in Advertising, consumer goods, creativity, customers, Marketing, marketing communications, Orogen, Public Relations, sales | Tagged , , , , | Leave a comment

Developing Uncommon Vision

Creativity is seeing common things in uncommon ways.  It’s that simple.  It’s that hard. Close-up of James’ eye  So, how do you learn to see common things in uncommon ways, particularly regarding your marketing efforts? First, deconstruct whatever you’re focusing … Continue reading

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Propellers Or Anchors: What’s Attached To Your Marketing?

Propellers and anchors have specific and opposite functions: One is designed to move you, and the other is designed to hold you in place.  Being held in place is not necessarily bad, but it is not moving you ahead. Sometimes … Continue reading

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Sand Castle Marketing And How To Avoid It

A client of mine, Dana Barciz, recently used a phrase I haven’t heard before:  Sand Castle Marketing.  Sand Castle Marketing is when you build a beautiful marketing plan, and the wave of budget concern/re-prioritization washes ashore and sweeps away a … Continue reading

Posted in Advertising, budget, management, Marketing, marketing plan, Uncategorized | Tagged , , , , | 6 Comments

A Client’s Bill Of Rights

I’ve written about what it takes to be a great client .  Here is a list of 15 “Rights” you, as the client,  should expect from a great marketing agency.  This is also a way to tell if you are … Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Orogen, Public Relations, renewable energy, siliconvalley, social media, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Menu For A Successful TV Commercial Or Short Video

We’ve all seen :30 second epic TV spots that cost millions to produce but don’t do much for the brand.  If you want to avoid that fate, and have the best results (sales/brand building) for your advertising/video, then here are … Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, organic, Orogen, siliconvalley, social media, Solar energy, Uncategorized | Tagged , , , , , , , , , | Leave a comment