Tag Archives: marketing

Eight Principles of Fault-Line Marketing

If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”.  For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading

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To Be A Great Marketer, Be A Great Client

If you believe just paying your marketing agency is enough to get their best, then you’ve probably not learned how to be a great client, and you’ve never achieved your company’s full marketing potential. Continue reading

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Social Media – One Big Trade Show?

Ever get the feeling that social media is turning into one big trade show … you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.
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Lady Gaga Marketing 1O1

Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today. Continue reading

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What Would Marshall McLuhan Say?

I’m interested in how social media impacts the way the world “shows up” for people, and how that dictates/affects their behavior in it. Continue reading

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Impact Customer Behavior By Gain, Pain, Or Rules Change

Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
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Consumers Are Becoming Numb And Numb-er: What To Do

So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment