Tag Archives: media relations

Propellers Or Anchors: What’s Attached To Your Marketing?

Propellers and anchors have specific and opposite functions: One is designed to move you, and the other is designed to hold you in place.  Being held in place is not necessarily bad, but it is not moving you ahead. Sometimes … Continue reading

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Social Media – One Big Trade Show?

Ever get the feeling that social media is turning into one big trade show … you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.
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Lady Gaga Marketing 1O1

Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today. Continue reading

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Consumers Are Becoming Numb And Numb-er: What To Do

So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

10 Observations About The Great Depression That May Apply To The Great Recession

So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading

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If You Don’t Feel You Are Over-Communicating, You’re Probably Under-Communicating

A fatal flaw we have as humans is we know what we mean … and make the leap of faith others know what we mean. Many companies have perished from that jump. Continue reading

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Time To Move From “Point of Sale” To “Point of Convenience” Marketing

Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.
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Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment