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Propellers Or Anchors: What’s Attached To Your Marketing?
Propellers and anchors have specific and opposite functions: One is designed to move you, and the other is designed to hold you in place. Being held in place is not necessarily bad, but it is not moving you ahead. Sometimes … Continue reading
Menu For A Successful TV Commercial Or Short Video
We’ve all seen :30 second epic TV spots that cost millions to produce but don’t do much for the brand. If you want to avoid that fate, and have the best results (sales/brand building) for your advertising/video, then here are … Continue reading
Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, organic, Orogen, siliconvalley, social media, Solar energy, Uncategorized
Tagged advertising, consumer goods, financial services, marketing, media, packaged goods, renewable energy, software, solar energy, televison
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Eight Principles of Fault-Line Marketing
If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”. For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading
Posted in Advertising, consumer goods, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, social media, software, Solar energy, startups
Tagged advertising, business development, consumer goods, financial services, marketing, media, Orogen, packaged goods, Point of sale, renewable energy, sales, silicon valley, social media, software, solar energy, startups, Thomas Alva Edison
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What Would Marshall McLuhan Say?
I’m interested in how social media impacts the way the world “shows up” for people, and how that dictates/affects their behavior in it. Continue reading
Posted in Advertising, consumer goods, eCommerce, Marketing, Mobile Payments, social media
Tagged advertising, business analyst, business development, consumer goods, financial services, Google, investor relations, marketing, media, packaged goods, Point of sale, product introduction, product launch, public relations, sales, solar energy
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10 Observations About The Great Depression That May Apply To The Great Recession
So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading
Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized
Tagged advertising, business analyst, business development, consumer goods, financial services, Great Depression, Great Recession, investor relations, marketing, media, media relations, Orogen, packaged goods, Point of sale, product introduction, product launch, public relations, renewable energy, sales, sales presentations, silicon valley, software, software-as-a-service, solar energy
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If You Don’t Feel You Are Over-Communicating, You’re Probably Under-Communicating
A fatal flaw we have as humans is we know what we mean … and make the leap of faith others know what we mean. Many companies have perished from that jump. Continue reading
Posted in Advertising, Business Development, consumer goods, financial services, Marketing, Medical technology, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups
Tagged advertising, business analyst, business development, consumer goods, investor relations, marketing, media, media relations, Orogen, packaged goods, product introduction, public relations, sales, sales presentations
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Time To Move From “Point of Sale” To “Point of Convenience” Marketing
Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.
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Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized
Tagged advertising, consumer goods, Dell, Google, Home Deport, marketing, media, media relations, Orogen, packaged goods, Point of Convenience, Point of sale, product introduction, public relations, RightCliq, sales, sales presentations, Twitter, Visa
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