Tag Archives: sales presentations

Propellers Or Anchors: What’s Attached To Your Marketing?

Propellers and anchors have specific and opposite functions: One is designed to move you, and the other is designed to hold you in place.  Being held in place is not necessarily bad, but it is not moving you ahead. Sometimes … Continue reading

Posted in Advertising, marketing plan, Orogen, Public Relations | Tagged , , , , , , , , , , , | Leave a comment

Lady Gaga Marketing 1O1

Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today. Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, organic, Orogen, Public Relations, renewable energy, social media, software, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Impact Customer Behavior By Gain, Pain, Or Rules Change

Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
Continue reading

Posted in Advertising, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, renewable energy, software, Solar energy, startups | Tagged , , , , , , , , | Leave a comment

Consumers Are Becoming Numb And Numb-er: What To Do

So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

10 Observations About The Great Depression That May Apply To The Great Recession

So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

If You Don’t Feel You Are Over-Communicating, You’re Probably Under-Communicating

A fatal flaw we have as humans is we know what we mean … and make the leap of faith others know what we mean. Many companies have perished from that jump. Continue reading

Posted in Advertising, Business Development, consumer goods, financial services, Marketing, Medical technology, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups | Tagged , , , , , , , , , , , , , | Leave a comment

Time To Move From “Point of Sale” To “Point of Convenience” Marketing

Generations are becoming more accepting of initial personal interaction with the product, or product category, followed by long distance repeat purchases. Why? Because it is on their schedule … because it fits within their lifestyle … because they’ve learned to trust it.
Continue reading

Posted in Advertising, Business Development, consumer goods, Credit Cards, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, software, software-as-a-service, Solar energy, startups, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment