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Sand Castle Marketing And How To Avoid It
A client of mine, Dana Barciz, recently used a phrase I haven’t heard before: Sand Castle Marketing. Sand Castle Marketing is when you build a beautiful marketing plan, and the wave of budget concern/re-prioritization washes ashore and sweeps away a … Continue reading
Posted in Advertising, budget, management, Marketing, marketing plan, Uncategorized
Tagged budget, marketing, marketing plan, sand castle marketing, senior management
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