Tag Archives: senior management

Sand Castle Marketing And How To Avoid It

Posted on November 5, 2010 by

A client of mine, Dana Barciz, recently used a phrase I haven’t heard before:  Sand Castle Marketing.  Sand Castle Marketing is when you build a beautiful marketing plan, and the wave of budget concern/re-prioritization washes ashore and sweeps away a … Continue reading →

Posted in Advertising, budget, management, Marketing, marketing plan, Uncategorized | Tagged , , , , | 6 Comments