Tag Archives: silicon valley

A Client’s Bill Of Rights

I’ve written about what it takes to be a great client .  Here is a list of 15 “Rights” you, as the client,  should expect from a great marketing agency.  This is also a way to tell if you are … Continue reading

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Eight Principles of Fault-Line Marketing

If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”.  For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading

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To Be A Great Marketer, Be A Great Client

If you believe just paying your marketing agency is enough to get their best, then you’ve probably not learned how to be a great client, and you’ve never achieved your company’s full marketing potential. Continue reading

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Consumers Are Becoming Numb And Numb-er: What To Do

So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading

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10 Observations About The Great Depression That May Apply To The Great Recession

So, what did we learn from the Great Depression we can apply to the generation of the Great Recession? Continue reading

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Organic Marketing

Organic Marketing is the harmony between the customer experience and your business objectives so sympathetic and well integrated they become part of a unified, interrelated composition.

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