Tag Archives: social media

A Client’s Bill Of Rights

I’ve written about what it takes to be a great client .  Here is a list of 15 “Rights” you, as the client,  should expect from a great marketing agency.  This is also a way to tell if you are … Continue reading

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Eight Principles of Fault-Line Marketing

If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”.  For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading

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To Be A Great Marketer, Be A Great Client

If you believe just paying your marketing agency is enough to get their best, then you’ve probably not learned how to be a great client, and you’ve never achieved your company’s full marketing potential. Continue reading

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Social Media – One Big Trade Show?

Ever get the feeling that social media is turning into one big trade show … you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.
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