Tag Archives: Thomas Alva Edison

Eight Principles of Fault-Line Marketing

If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”.  For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading

Posted in Advertising, consumer goods, eCommerce, financial services, Marketing, Medical technology, Mobile Payments, organic, Orogen, Public Relations, renewable energy, siliconvalley, social media, software, Solar energy, startups | Tagged , , , , , , , , , , , , , , , , | 1 Comment