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I’ve written about what it takes to be a great client . Here is a list of 15 “Rights” you, as the client, should expect from a great marketing agency. This is also a way to tell if you are … Continue reading
We’ve all seen :30 second epic TV spots that cost millions to produce but don’t do much for the brand. If you want to avoid that fate, and have the best results (sales/brand building) for your advertising/video, then here are … Continue reading
If you’ve been actively involved in marketing for at least six months, then you’ve run into the phrase “fundamental discontinuity”. For marketing purposes, this means your industry/your business/your product jumps to a new level without typical straight line evolution. Everybody … Continue reading
If you believe just paying your marketing agency is enough to get their best, then you’ve probably not learned how to be a great client, and you’ve never achieved your company’s full marketing potential. Continue reading
Ever get the feeling that social media is turning into one big trade show … you know the kind I mean, where 90% of the booth traffic is other exhibitors and/or competitors, and not necessarily your customers.
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Stefani Joanne Angelina Germanotta, a.k.a. Lady Gaga, and her management/creative team of Matt Williams, Troy Carter, and Vincent Herbert, have created a marketing template for today. Continue reading
Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
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