Category Archives: consumer goods
Let’s start with truth. It’s a wonderful, unavoidable, exhilarating, depressing, freeing, and confining thing … and most important as a marketer, it will always find a way to surface. So begin by acknowledging exactly what your products and services are; … Continue reading
Check your marketing plan. Are Gain, Pain, or Rules Change in it? If not, don’t expect to change your customers’ behavior.
So, consumers have lowered their personal information gates, while simultaneously, and by necessity, fortifying their incoming communication filters. The result: numb and numb-er. Continue reading